Company

RealVu, Inc., the industry leader in viewable impression technology, is a privately held company formed in 2002. RealVu is a fast growing business that was the first to bring the viewable impression to the market with a series of patented and patent pending digital advertising technologies which have forever changed the way the industry looks at impressions, the baseline measurement for advertising in all mediums.

The team behind RealVu’s highly disruptive technology is comprised of seasoned innovators and executives from traditional media, digital and finance backgrounds.

 

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Brad Krassner

Founder - CEO
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Brad has been involved in the building of RealVu since its inception in 2002. He is a successful serial entrepreneur and the company’s primary financial backer. Brad has a 30 year career of building and running successful companies. As Chairman and CEO, he built Magicworks Entertainment company from the ground up. He took the company public on the American Stock Exchange in 1995 and then sold the company in 1997. Magicworks, along with two other companies that were originally purchased by SFX, formed the basis of Live Nation – the country’s largest concert promotion company. Post Magicworks, Brad and a partner bought and owned world renowned Wilhelmina Models in 1998 and helped operate the company until selling it to a public company in 2007.
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Bradford Pack

CFO
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Bradford is responsible for the financial operations of the company. He has over 20 years of broad experience leading finance, accounting and operations for several technology based, high growth, start-up and venture backed companies around the world. He was an integral part of building, managing, and then selling Oakley Networks to Raytheon for over $200 million in 2007. Bradford has also worked, or held consulting positions, as the CFO and COO with other pioneering companies in the media, software development, IT services, and consumer electronics industries. Additionally, he is a Goldman Sachs National Business Advisor and Adjunct Faculty member in the Goldman Sachs 10,000 Small Businesses program.
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Igor Tchibirev

CTO
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Prior to joining RealVu, Igor developed software architecture and programming for New York City Housing Authority’s Computerized Heating Automated System (CHAS). This system received a 2007 NYS Best of New York Technology Award. Prior to co-inventing a number of innovative technologies related to viewability at RealVu, Igor created vector 2D-animation application for TV production and advertising, producing cartoon-style TV commercials. Igor is a graduate with honors from Zaporizhzhya National Technical University, Ukraine, and a post graduate of the Moscow Power Engineering Institute, Russia.

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Gary Mirkin

Executive Director
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Gary Mirkin is Executive Director RealVu and is former Publisher of INC Magazine, Fast Company, SVP Publisher of The Build Network at Mansueto Ventures. He is a highly visible, Manhattan-based publishing executive, having worked at blue chip media companies that also included Dow Jones & Co., Barron’s, McGraw-Hill BusinessWeek, and American Lawyer Media. Mirkin has M & A experience having been one of the key management team members in both the sale of INC Magazine to Bertelsmann AG as well as the acquisition of Fast Company by Bertelsmann AG. Combined deals worth $550MM. In addition he was a key team member involved in the raise of an $18 million A round for Hanger Networks, the largest environmental marketing platform. Most recently he was Senior Vice President on the Executive Committee at Summit Professional Networks and sold the company in January 2015 for $49MM. Gary is a graduate of Boston University and currently lives in Mount Kisco, NY with his wife and children.
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Alan James Edwards

Co-Founder
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Alan has 18 years’ experience in the advertising Industry, 13 of which spent in the Interactive space. His experience runs the gamut: innovation in online advertising measurement, writing, producing and distributing full screen streaming internet commercials for clients such as David Copperfield, Dupont, General Electric, Finnair, and Thompson Scientific and as a television assistant director producing independent feature films and television commercials for Propaganda films, Partisan, HBO, Miramax, and Comedy Central. Alan is considered an expert in viewable impression technology, managing RealVu intellectual property development and participating in numerous committees and initiatives related to online advertising measurement guidelines and standards. Alan is a Stony Brook University graduate.
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Sam King

Director Ad Operations
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Prior to heading up RealVu publisher development team, Sam spent a year as the Head Marketing Representative for CloudShouts, LLC, and worked as a product representative for Bird Dog Bay and Sheets Brand. Sam graduated Cum Laude at The University of South Carolina where he studied Media Arts with a focus in Public Relations and Advertising.

 

Board of Directors

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Brad Krassner

Chairman
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Brad has been involved in the building of RealVu since its inception in 2002. He is a successful serial entrepreneur and the company’s primary financial backer. Brad has a 30 year career of building and running successful companies. As Chairman and CEO, he built Magicworks Entertainment company from the ground up. He took the company public on the American Stock Exchange in 1995 and then sold the company in 1997. Magicworks, along with two other companies that were originally purchased by SFX, formed the basis of Live Nation – the country’s largest concert promotion company. Post Magicworks, Brad and a partner bought and owned world renowned Wilhelmina Models in 1998 and helped operate the company until selling it to a public company in 2007.
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Michael Sileck

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Michael Sileck, currently sitting on the Board of Directors of Berry Company, a $350 million direct marketing firm based in Denver, has over 25years of financial and operating experience in both the media/entertainment and internet businesses. He served as the Chairman of the Board of Directors at Beeing.com, a social networking app. He was also on the Board of Directors at Geeknet, an online media company, and Switch and Data, a data center provider. Michael served as the CFO of USA Networks, IAC/InterActiveCorp, Monster, and World Wrestling Entertainment, where he was promoted to COO and was in charge of all global business operations, strategy development, and execution.
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Douglas J. Burke

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Doug Burke is responsible for corporate strategy and business development at FatTail. Prior to joining FatTail, Doug was a managing director in investment banking in the software and media verticals at Morgan Joseph & Co., Tucker Anthony Sutro and Montgomery & Co. where he specialized in working with entrepreneurs. Doug has helped complete more than $1.5 billion in transactions in mergers and acquisitions, public offerings and private placements. He has served as a board member of the Los Angeles Venture Association.
 
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Jim Teper

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Jim Teper is founder and owner of Continental Farms, LLC, one of the top flower importers in the United States.Jim is one of the original investors in RealVu and actively invests in a myriad of businesses. Cinnamon Investments is his investment company which Jim manages and is actively engaged in the over site of his many investments.
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Scott Matosko

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Scott Matosko is an engineering and sales executive with experience leading cross-functional teams that collaborate with clients and partners to develop, design, and deliver communications and IT solutions. Scott’s engineering organization consistently exceeded sales targets for 18 years, delivering LOB growth in annual recurring revenue from $30M to over $800M for a large telecommunications company. Scott is currently leading the development of secure cloud and IT hosting architectures for Federal healthcare, defense, and cyber security solutions.

 Advisory Board

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Dave Chidester

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Dave Chidester, a partner at REES Capital, has more than 15 years experience overseeing the overall financial standing of multiple fast-growing companies. Before joining REES Capital, Dave was senior vice president of finance at MediConnect Global, where he was responsible for guiding the company’s financial strategy and operations, including financial reporting, planning and forecasting, treasury, and capital management. Dave also played an integral role in the $377.8 million sale of MediConnect to Verisk Analytics in March 2012. Prior to MediConnect, Dave spent more than 10 years at Overstock.com – including five years as CFO – where he helped direct the company’s financial operations as the company grew its annual revenues from just $2 million to almost $900 million. He was also involved in taking Overstock.com public and in raising more than $400 million of capital through stock and debt offerings.
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Barry Baker

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Barry Baker is a Senior Advisor of Lee Equity Partners, LLC. Mr. Baker joined Lee Equity in 2013. He has been a global communications and branding/internet executive for almost 40 years. Previously, Mr. Baker was a Senior Advisor at Boston Ventures. He joined the firm in October 2000 and also served as the General Partner, Managing Director, and Operating Partner at Boston Ventures, specializing in the communications, entertainment, business information and health care.