Privacy Policy

RealVuĀ® Privacy Policy

Effective: May 08, 2012
RealVu, Inc. dba “RealVu” and its affiliates (collectively “RealVu” or “we”) have prepared this privacy policy (“Privacy Policy”) to describe our information collection practices for (i) our web site (, (ii) active RealVu Tags (as defined below) that are placed on the web sites of our non-affiliated licensees, and (iii) RealVu-enabled display advertisements and/or content, and how such information is protected and may be used or disclosed. We will treat such information in accordance with the Privacy Policy in place at the time of collection of such information, or as you otherwise consent.
By visiting our web site, you agree, without limitation or qualification, to be bound by this Privacy Policy and to receive any required legal notices regarding our privacy practices through the continuous posting (located on our web site near the bottom of most pages) of a clear and conspicuous link to the most current version of this Privacy Policy.
We may revise or update this our Privacy Policy from time to time for a variety of reasons including, but not limited to, changes in technology or the introduction of new services. If at any point we decide to make a material change to our Privacy Policy, we will prominently post a notice on our home page at least thirty (30) days prior to implementing such material change. Therefore you should revisit this page often for the latest information on our Privacy Policy. Your continued use of our web site, including use after the posting of any changes to this Privacy Policy, will be deemed acceptance by you of this Privacy Policy.
What information do we collect?

I. Anonymous Data

(a) RealVu Web Site: We collect some information each time a visitor comes to our web site to help us improve the overall quality of the visitor’s online experience. The information we collect may include, but is not limited to, the time when a visitor comes to our web site, the visitor’s site path, the visitor’s internet service provider and host, and the visitor’s browser and operating platform type. We also collect data on a visitor’s online activities on our web site. We collect and aggregate this user information for purposes of monitoring and improvement of our web site, products and services. You do not have to register with us in order for us to be able to collect this anonymous information.

We reserve the right to publish anonymous, aggregate summary information regarding our web site’s visitors for promotional purposes and as a representative audience for potential advertisers on our web site. Please note that such information is not personal information, but will only consist of general summaries of our visitors’ usage of our web site.

(b) RealVu Tags and RealVu-enabled display advertisements. RealVu is an online ad delivery and ad reporting platform. We disseminate proprietary RealVu Tags that our licensees place on their web sites in order to enable them to track RealVu Information (as defined below). Our technology also enables advertisers or advertising agencies to “tag” display advertisements and/or content that are displayed on non-licensee web sites. RealVu Tags and RealVu-enabled display advertisements enable us, whenever RealVu-enabled display advertisements and/or content is delivered to the viewable area of the active internet browser window on the computer or device of an Internet user, to collect information about “Reach” (namely, whether, when, and for how long), “Frequency” (namely, how often) such computer user was presented such display advertisement and/or content. In addition, we may collect information about “View Through” (namely, whether such user subsequently visited certain web sites designated by our clients that are associated with the aforementioned display advertisements and/or content). We also collect information about the Internet user’s display screen resolution, browser type and window dimensions, and scrolling position at the point of view events (hereinafter “Viewer Display Environment” and, together with Reach, Frequency, and View Through, collectively referred to as “RealVu Information”).
We do not engage in “Online Behavioral Advertising”, which is commonly defined as the collection of data from a particular computer or device regarding Web viewing behaviors over time and across non-Affiliate Web sites for the purpose of using such data to predict user preferences or interests to deliver advertisements to that computer or device based on the preferences or interests inferred from such Web viewing behaviors.
The information collected by us is limited to RealVu Information data. Any information reported to our licensees and to authorized third parties such as media data analysts is disseminated only in the form of anonymous, aggregated data. The data contained in such reports are only intended for analysis on the effectiveness of online display advertisements and/or content, and are not intended to be used not for the purpose or in furtherance of Online Behavioral Advertising by us or any non-affiliated web sites or parties.

II. Personally Identifiable Information

Personally identifiable information or “PII” refers to data that directly identifies who you are (such as your name and postal address, social security number or other identifying number or code, telephone number, email address) which may be collected in addition to the anonymous data described above. “PII” is not collected in the advertising and content delivery and reporting process.
We collect personal information in the following ways:
(a) Licensee Registration: When you register (whether online or offline) to become a RealVu licensee, you are asked to provide us with the following information: company name, the name and title of the person registering on behalf of the company, user ID and password, contact information (postal address, telephone number, fax number, web site name and URL, e-mail address), and license fee payment data. We may also request additional information relating to our licensees’ web sites, such as page views. The foregoing information is not required in order for you to use and enjoy our web site, but is provided by you on a voluntary basis only in order to become a registered licensee.
We may also collect log-in information, such as account name, user name and user e-mail addresses, of our licensees’ internal users that log-in to access our online Ad Reporting portal. Such user information may be associated with a user’s individual visitation permission and actual visitation activity whether or not he or she is logged-in to our online RealVu Reporting portal at such time.
We do not collect any credit card details that our prospective or approved licensees may provide to our external payment processing vendor(s) for payment of licensing and use fees.
(b) Correspondence: When you contact us and/or make payments of license fees, we keep a record of your and our correspondence and/or payment history. We do not collect any e-mail addresses of persons other than of representatives of our licensees who communicate with us via e-mail. We only use the information provided in order to be able to respond to the e-mail and for ordinary corporate record keeping purposes.

How do we use PII?

Subject to our use of Personally Identifiable Information as described in this Privacy Policy under the heading “Protection of RealVu and Others” (see below) we do not share Personally Identifiable Information with any third party or use such information for any purpose other than as stated herein.

How do we collect information?


Cookies are small text files that web servers may place on an Internet user’s computer in order to store basic information, such as visitor preferences. These files identify the visitors’ computer and record their preferences and other data about their visit to that web site such that, when the visitor returns to the web site, the web site knows who the visitor is and can personalize his or her visit. For example, cookies can enable a web site’s log-on page to function so that visitors only have to log-on once. Generally, two types of cookies are used: session cookies and persistent cookies. Session cookies exist only during an Internet user’s online session. They disappear from the user’s computer when he or she closes the browser software. Persistent cookies remain on the user’s computer after the browser has been closed.

How does RealVu use Cookies

Whenever an Internet user, for the first time, views a RealVu-enabled display advertisement and/or other RealVu-enabled content, an cookie will be placed on the Internet user’s computer or device. The cookie contains an anonymous, unique, randomly and dynamically created identification number (“ID”) placed on such user’s computer or device, which enables us to know how many times a user was exposed to a RealVu enabled ad. This data only pertains to the RealVu-enabled advertisement and/or content on each of our licensees’ respective web sites and no other data is collected at any time. Each time any RealVu-enabled advertisement and/or content is presented to and viewed on an Internet user’s computer or device, our servers check for this unique ID. An anonymous record is then updated in our system to register the instance of specific, RealVu-enabled advertisements and/or content being presented and viewable within the viewable area of the Internet user’s browser window. No other information is saved on the user’s computer or communicated to our servers.
We do not use cookies for the collection of any Personally Identifiable Information or web use data other than how many times an anonymous UID has been exposed to a RealVu enabled advertisement.
RealVu updates/deletes cookies every 13 months when checked by a RealVu enabled advertisement.
Session Cookies are used on our website when visited by registered users (clients).
Cookies used on our web site do not identify you personally. They merely recognize your browser, unless you choose to identify yourself voluntarily, such as when you ask your browser to remember your username and password or when you request additional information on our product or service.
For our licensees who login to their account page or who visit the RealVu Ad Reporting portal on our web site, Cookies are used to save their username so that we can process the saved login information, verify your identity as a license, and quickly log that user into the relevant section on our servers.

Disabling our Cookies

Virtually all web browsers automatically accept cookies. However, you can modify your browser setting to decline all Cookies or our Cookies in particular. If you are using a public computer or do not otherwise want this information to be stored, you can select the appropriate radio button on the sign-in page, and our Cookies will not be stored on your computer during your online session. When you do so, you will still be able to browse our web site, but you may not be able to login and you will lose some of our web site’s functionality provided by the use of Cookies.
When examining your cookies you may notice a cookie that is set by the following domain[s]: domain is used for data collection and are the primary domains we use to measure visitor behavior on our web site. The domain is the primary domain we use to store visitor preferences.
For further information about disabling cookies you can visit
Disabling our session cookies will prevent the user from being able to log into the RealVu back office.

Clear Gifs

Clear gifs, web bugs, or web beacons are small, graphic image files placed on a web site page or in an e-mail message that is designed to monitor who is visiting the web site page or e-mail message. Clear gifs are often invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web site page or e-mail message. Clear gifs are represented as HTML IMG tags in the web site page; users should click on “view source” of the web site page to see whether the page is using a clear gif. We do not use nor permit third parties to use Web bugs on our web site.

Local Shared Objects

RealVu does not use Local Shared Objects, also known as “LSOs”, or Flash Cookies.


We have physical, electronic, and administrative safeguards in place to protect and maintain the security, confidentiality, and integrity of all data under our control, to prevent unauthorized access to such data, and to help protect against their loss, misuse, and alteration.
By way of example, we use Secure Socket Layer (SSL) software to protect information using both server authentication and data encryption to help ensure that our data is safe, secure, and available only to our authorized employees, and customers. We provide unique usernames and passwords that must be entered each time a customer, or one of our employees that has a business need to access the information, logs on to one of our servers via our web site to input or view data.

In addition, we, and our co-location partners, use secured server areas and advanced firewall technology to minimize the risk of security breaches for individually identifiable information that is volunteered on our web site. All data collected by RealVu may be stored and processed in the United States or any other country in which RealVu or its co-location partners maintain data storage and processing facilities.
While we strive to protect your personal information, no data transmission over the Internet can be guaranteed to be fully secure and we cannot ensure or warrant the security of any information that you send to us. Any information that you send via our web site is entirely at your own risk. An important part of protecting the security of personal information is your own effort to protect against unauthorized access to and disclosure of your information, including user-ID and passwords. Be sure to log out of web sites that you visit and to close your browser each time you finish your session to ensure others cannot access your personal information, particularly when using a shared computer or device, such as in a public place.

Non-Affiliated Web Sites

Our web site may contain links to other web sites. In addition, RealVu-enabled display advertisements and/or content may be displayed on the web sites of non-affiliated licensees and/or on the web sites of non-affiliated, non-licensee parties. These web sites will have their own privacy policies that will likely differ from those of RealVu. We are not responsible for the privacy practices, security, or the content of these other web sites and our Privacy Policy does not cover the data collection practices of such web sites. You should check the privacy policy statements of these other web sites to understand their policies. We also make no representations or warranties about your ability to view or that your access to display advertisements or content made available on such web sites will be error-free, uninterrupted, or free of infection by viruses or other malicious codes or acts of third parties beyond our control.
Opt-out and update policies

Opt-Out Policy:

Visitors to our web site have the ability to control the use of session information. If, at any time after registering for information or ordering our services, you change your mind about receiving information from us or about the use of information volunteered by you, you can send us a request by email to: specifying your new choice.

Updating Your Information:

All licensees and registered users of our web site can review, change, delete and modify personally identifiable information previously provided by you. To update your organization’s profile, user profiles, billing information and certain other information at any time by selecting and log-in on the “My Account” page on our web site. After you log in, you will be taken to the page containing your user profile. You will be able to edit any field that you wish to update and save your changes. You may also call your account representative for assistance.
Upon your request, we will also provide you with a copy of any personal information that you have provided in connection with your visit to our web site, after we have received and accepted evidence of your identity. We may require a nominal administration fee to cover our costs in providing such information. If you wish to access the personal information we have about you, or to correct factual errors in our records, please contact us as set forth in the “Contact Us” section below. To protect your privacy, we will take reasonable steps to help verify your identity before granting access or making corrections.


Certain Business Transfers

We may merge with or be acquired by another company. In such transactions as well as in the event of insolvency, bankruptcy or receivership, information under our control may be transferred as part of the business assets in the transaction. We will notify you by an email sent to the email address you provided to us or by a posting on our web site in the event that such information is transferred under these circumstances and becomes subject to a different privacy policy.

Protection of RealVu and Others

We will release account information about our licensees when we believe such release to governmental or judicial authorities or law enforcement agencies or credit reporting agencies is appropriate to comply with the law (in response to subpoena, court order, or other legal process), to enforce or apply our Terms of Service and/or License Agreement, to initiate, render, bill, and collect for services, or to protect our rights or property, or to protect us against fraudulent, abusive, or unlawful use of our ad delivery and/or ad reporting services.

Contact Us:

If you have any questions, concerns, or suggestions regarding our Privacy Policy, you should first contact our Privacy Department by e-mail at
Last Updated: May 24, 2011