What is RealVu?

Viewable Impressions Replaces CPM as Industry Standard.

RealVu introduces a new platform that helps advertisers, agencies and publishers take more control of their online advertising and better understand their actual number of Viewable Impressions, the industry’s new standard that replaces CPM. The premise is simple: an ad cannot have it’s intended affect unless it is actually seen by a user. RealVu captures entirely new metrics on ad performance, giving advertisers and publishers the most complete picture on ad performance.

The RealVu Advantages for Advertisers and their Agencies

1. Optimize your campaigns for actual views, not impressions or clicks.
2. Get the most complete picture on ad measurement, performance and ROI in the industry--including viewable impressions, viewable resolution, page placement, view time, reach, frequency, GRP and statistical market data based on individual viewers and actual views.
3. Get the most value out of your campaigns by spending only on networks and sites where you ad will actually be viewed by end users.
4. Effectively deploy branding campaigns where the driver is branding impressions rather than clicks.
5. Pay only for ads that have a 100% chance of being viewed.
6. Eliminate data and costs related to non-human views and clicks (non-viewable impressions).
7. Prevent impression and click fraud.

More info for Advertisers and their Agencies

The RealVu Advantages for Publishers

1. Postion your websites as an all viewable impression site by providing the most value to advertisers with better performance, more accurate reports and more complete analytics allowing your advertisers to have a chance to sell a product or service 100% of the time.
2. Sell your inventory for what is worth . RealVu will help you provide the data and metrics to prove that your ad inventory works no matter where it is placed on your page.
3. Leverage ad inventory previously seen as sub-prime, including below-the-fold placements that can now be guaranteed to be viewable.
4. Receive never before seen analytics which bring you data on viewer screen resolutions, scrolling positions, and view time of certain parts of your web pages giving you insight to needed to optimize web page design and content placement so that it shows within the viewable area of the browser screen.
5. Prevent inaccurate and fraudulent reporting to your advertisers.

More info for Publishers