Introducing Viewable Programmatic Buying (vRTB)

Built on the proprietary RealVu Content Rendering Control technology, impressions are now available to buy programmatically that are guaranteed in view at the time of your bid, pre-screened for bots, suspicious activity and brand safety.
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The RealVu® marketplace is where advertisers and publishers go to buy, sell and serve Viewable Impressions.

The RealVu Viewable impression Platform

Built on proprietary content rendering control technology, RealVu determines if and an ad space is viewable before delivering the ad, helping advertisers eliminate waste and publishers optimize inventory and performance. Learn more...

RealVu, the first to bring you Viewable Impressions (CPMv)

Viewable Impressions represent an evolution in the online impression metric, based on actual exposures to viewers instead of ads served. Learn more...

Advertisers buy Viewable Impressions

Easily buy Viewable Impressions across a diverse list of premium websites with contextual and behavioral targeting. Learn more...

Publishers sell Viewable Impressions

Sell and serve Viewable Impressions direct to advertisers or in the marketplace while optimizing your viewable impression inventory. Learn more...

Industry News

Viewable Impressions are the basis for digital measurement in new guiding principles from the ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A's (American Association of Advertising Agencies)  Read full press release...