Privacy Policy

RealVu® Privacy Policy

Effective: Nov 25, 2020
RealVu, Inc. dba “RealVu” and its affiliates (collectively “RealVu” or “we”) have prepared this privacy policy (“Privacy Policy”) to describe our information collection practices for (i) our web site (, (ii) active RealVu Tags (as defined below) that are placed on the web sites of our non-affiliated licensees, and (iii) RealVu-enabled display advertisements and/or content, and how such information is protected and may be used or disclosed. We will treat such information in accordance with the Privacy Policy in place at the time of collection of such information, or as you otherwise consent.
By visiting our web site, you agree, without limitation or qualification, to be bound by this Privacy Policy and to receive any required legal notices regarding our privacy practices through the continuous posting (located on our web site near the bottom of most pages) of a clear and conspicuous link to the most current version of this Privacy Policy.
We may revise or update this our Privacy Policy from time to time for a variety of reasons including, but not limited to, changes in technology or the introduction of new services. If at any point we decide to make a material change to our Privacy Policy, we will prominently post a notice on our home page at least thirty (30) days prior to implementing such material change. Therefore you should revisit this page often for the latest information on our Privacy Policy. Your continued use of our web site, including use after the posting of any changes to this Privacy Policy, will be deemed acceptance by you of this Privacy Policy.
What information do we collect?

I. Data Collection

RealVu does not collect, retain or share any personally identifiable information.

(a) RealVu Tags and RealVu-enabled display advertisements. RealVu is a deterministic viewability technology. We disseminate proprietary RealVu Tags that our licensees place on their web sites in order to enable them to track RealVu Information. Our technology also enables advertisers or advertising agencies to “tag” display advertisements and/or content that are displayed on non-licensee web sites. RealVu Tags and RealVu-enabled display advertisements enable us, whenever RealVu-enabled display advertisements and/or content is delivered to the viewable area of the active internet browser window on the computer or device of an Internet use.

II. Personally Identifiable Information

Personally identifiable information or “PII” refers to data that directly identifies who you are (such as your name and postal address, social security number or other identifying number or code, telephone number, email address) which may be collected in addition to the anonymous data described above. “PII” is not collected in the advertising and content delivery and reporting process.
We collect personal information in the following ways:
(a) Licensee Registration: When you register (whether online or offline) to become a RealVu licensee, you are asked to provide us with the following information: company name, the name and title of the person registering on behalf of the company, user ID and password, contact information (postal address, telephone number, fax number, web site name and URL, e-mail address), and license fee payment data. We may also request additional information relating to our licensees’ web sites, such as page views. The foregoing information is not required in order for you to use and enjoy our web site, but is provided by you on a voluntary basis only in order to become a registered licensee.
We may also collect log-in information, such as account name, user name and user e-mail addresses, of our licensees’ internal users that log-in to access our online Ad Reporting portal. Such user information may be associated with a user’s individual visitation permission and actual visitation activity whether or not he or she is logged-in to our online RealVu Reporting portal at such time. 
We do not collect any credit card details that our prospective or approved licensees may provide to our external payment processing vendor(s) for payment of licensing and use fees.
(b) Correspondence: When you contact us and/or make payments of license fees, we keep a record of your and our correspondence and/or payment history. We do not collect any e-mail addresses of persons other than of representatives of our licensees who communicate with us via e-mail. We only use the information provided in order to be able to respond to the e-mail and for ordinary corporate record keeping purposes.

How do we use PII?

Subject to our use of Personally Identifiable Information as described in this Privacy Policy under the heading “Protection of RealVu and Others” (see below) we do not share Personally Identifiable Information with any third party or use such information for any purpose other than as stated herein.

How do we collect information?

When RealVu-enabled advertisement and/or content is presented to and viewed on an Internet user’s computer or device, our servers then updated to register the instance of specific, RealVu-enabled advertisements and/or content being presented on a page and/or  within the viewable area of the Internet user’s browser window. No other information is saved on the user’s computer or communicated to our servers.
RealVu does not use cookies to provide advertisement service.
RealVu can use localStorage to save ad units viewability data locally. These data are used locally only and are not sent to any servers.

For our licensees who login to their account page or who visit the RealVu Ad Reporting portal on our web site, cookies are used to save their username so that we can process the saved login information, verify your identity as a license, and quickly log that user into the relevant section on our servers.


We have physical, electronic, and administrative safeguards in place to protect and maintain the security, confidentiality, and integrity of all data under our control, to prevent unauthorized access to such data, and to help protect against their loss, misuse, and alteration.
By way of example, we use Secure Socket Layer (SSL) software to protect information using both server authentication and data encryption to help ensure that our data is safe, secure, and available only to our authorized employees, and customers. We provide unique usernames and passwords that must be entered each time a customer, or one of our employees that has a business need to access the information, logs on to one of our servers via our web site to input or view data.

In addition, we, and our co-location partners, use secured server areas and advanced firewall technology to minimize the risk of security breaches for individually identifiable information that is volunteered on our web site. All data collected by RealVu may be stored and processed in the United States or any other country in which RealVu or its co-location partners maintain data storage and processing facilities.
While we strive to protect your personal information, no data transmission over the Internet can be guaranteed to be fully secure and we cannot ensure or warrant the security of any information that you send to us. Any information that you send via our web site is entirely at your own risk. An important part of protecting the security of personal information is your own effort to protect against unauthorized access to and disclosure of your information, including user-ID and passwords. Be sure to log out of web sites that you visit and to close your browser each time you finish your session to ensure others cannot access your personal information, particularly when using a shared computer or device, such as in a public place.

Non-Affiliated Web Sites

Our web site may contain links to other web sites. In addition, RealVu-enabled display advertisements and/or content may be displayed on the web sites of non-affiliated licensees and/or on the web sites of non-affiliated, non-licensee parties. These web sites will have their own privacy policies that will likely differ from those of RealVu. We are not responsible for the privacy practices, security, or the content of these other web sites and our Privacy Policy does not cover the data collection practices of such web sites. You should check the privacy policy statements of these other web sites to understand their policies. We also make no representations or warranties about your ability to view or that your access to display advertisements or content made available on such web sites will be error-free, uninterrupted, or free of infection by viruses or other malicious codes or acts of third parties beyond our control.
Opt-out and update policies

Opt-Out Policy:

Visitors to our web site have the ability to control the use of session information. If, at any time after registering for information or ordering our services, you change your mind about receiving information from us or about the use of information volunteered by you, you can send us a request by email sent from “Contact” page on specifying your new choice.

Updating Your Information:

All licensees and registered users of our web site can review, change, delete and modify personally identifiable information previously provided by you. To update your organization’s profile, user profiles, billing information and certain other information at any time by selecting and log-in on the “My Account” page on our web site. After you log in, you will be taken to the page containing your user profile. You will be able to edit any field that you wish to update and save your changes. You may also call your account representative for assistance.
Upon your request, we will also provide you with a copy of any personal information that you have provided in connection with your visit to our web site, after we have received and accepted evidence of your identity. We may require a nominal administration fee to cover our costs in providing such information. If you wish to access the personal information we have about you, or to correct factual errors in our records, please contact us as set forth in the “Contact Us” section below. To protect your privacy, we will take reasonable steps to help verify your identity before granting access or making corrections.

GDPR Compliance

RealVu follows necessary guidelines for GDPR compliance.  RealVu does not collect, retain or share any personally identifiable information.

Certain Business Transfers

We may merge with or be acquired by another company. In such transactions as well as in the event of insolvency, bankruptcy or receivership, information under our control may be transferred as part of the business assets in the transaction. We will notify you by an email sent to the email address you provided to us or by a posting on our web site in the event that such information is transferred under these circumstances and becomes subject to a different privacy policy.

Protection of RealVu and Others

We will release account information about our licensees when we believe such release to governmental or judicial authorities or law enforcement agencies or credit reporting agencies is appropriate to comply with the law (in response to subpoena, court order, or other legal process), to enforce or apply our Terms of Service and/or License Agreement, to initiate, render, bill, and collect for services, or to protect our rights or property, or to protect us against fraudulent, abusive, or unlawful use of our ad delivery and/or ad reporting services.

Contact Us:

If you have any questions, concerns, or suggestions regarding our Privacy Policy, you should first contact our Privacy Department by email sent from “Contact” page on
Last Updated: Oct 25, 2020